Time is now ripe for a well organized consumer movement. Voluntary social organizations should come forward and educate the consumers about their rights. They should make the consumers vigilant so that they do not walk into the trap laid by clever businessmen. If artificial scarcities are created and there are rumours about the non- availability of certain goods, they should not get unnecessarily panicky. Instead, they should try other substitutes. They should also help in the evolution of efficient distribution system so that the goods that are available are able to reach all the people.
If the consumers feel that there is an indiscreet hike in prices, they should resist it; if they come across a black-marketer, instead of patronizing him they should expose him and force the authorities to take appropriate legal action against him. Some consumer organizations in some parts of the country have already been functioning for some time. Their hands should be strengthened.
Enlightened men in legal profession should offer free legal aid to such organizations. If the government provides for stringent punishment to erring traders, it will go a long way in strengthening the consumer movement.
Article Sourcehttp://www.hubpages.in/internet-and-businesses-online/hubpagesin/market
