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If you visit big content sites you must seen 2-3 links to their older posts related to the topic in every post.have you seen? if not you can sea at techcrunch.com which is a great tech blog.There are so much talks about back links (external links) that what are profits of back links and how to create them etc but there is not much talk about internal links.

Internal links also very useful for both search engine traffic and to get traffic to your older posts.

You can sea that big sites like techcrunch.com refers to its old posts in new posts so their old posts can also get traffic and that things increase ad views and that’s why also increase ad clicks which increase the revenue.To earn money with programmes like AdSense,yahoo publishers,Adhunk etc you need to keep visitors stay on your site till when he don’t click on a ad.And you can do it by providing him more and more content.you can increase it by referring him to your old posts.

How internal links help you getting search engine traffic?

Actually search engines today are very intelligent.they don’t only sea the one page but they sea the whole site.mostly to show some results on first page they like is the site have more then one article on the keyword searched and both are linked in between.

There are also other sites which make their articles in more then one pages and puts links to next pages and previous pages one is www.howstuffworks.comvisit this website to know more.these type sites get most success in search engines and all that is due to internal links only .

How its useful to refer peoples to old posts?

Many peoples think that referring peoples to old post is just the wastage of time and bandwidth but that’s not true.You must know that google decide the CTR according to few things-

How old the post is

How much traffic it gets

How much times it have been viewed till yet

And you know for old post all of these four are very high then a new posts that’s why CTR is always high on old postsalways remember that.It means you will earn more money from adclikcs on old posts .

One more thing google gives preference to popular posts in its search results that means when you refer peoples to your old posts then you increase their popularity of them and that’s why they get step up in search results and gives you more free traffic.

So building  internal links are a win-win situation for you so don’t forgot to put 2-3 links to your old related posts in your new posts now.